There has been a lot of hype surrounding collective intelligence. It is becoming increasingly evident that the combined intelligence of a group surpasses that of an individual. Wikipedia, for instance, is one of the most successful examples of harnessing collective intelligence on a large scale. Yet companies find it difficult to believe that the creative and innovation processes could be left to the ‘wisdom of the crowds’. Even though many companies are striving to get a piece of this wisdom, few manage to do so successfully.

Recently, Thomas Malone, the founder of the Center for Collective Intelligence at MIT, proposed a pragmatic tool, debunking the “magic” behind collective intelligence. He calls it The Collective Intelligence Genome. By arranging specific design patterns, or “genes”, organizations could become more innovative and take advantage of the collective intelligence that exists both internally and externally. The Collective Intelligence Genome provides a practical tool for organizations to link the theory of collective intelligence to their existing business model, resulting in innovation and creativity.

You can download the paper here.